Hotel Rosso23 - Wtb Hotels Florence Interior photo

Hotel Rosso23 - Wtb Hotels Florence Room photo

Hotel Rosso23 - Wtb Hotels Florence Exterior photo

Key details

About the Hotel

Piazza Santa Maria Novella 21, Florence, 50123

Steps from the Cathedral of Santa Maria del Fiore

Great

8.8

9.2

/10

4.3

4.1

Loved by Hotel Rosso23 - Wtb Hotels guests

Comfortable beds

Helpful staff

Great breakfast

Quiet room

Central location

"The hotel has some quirky decor, breakfast was very good, reception staff were very helpful too."

Steven H from United Kingdom

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"The breakfast was wonderful, with lots of continental style choices, coffee made to order, hot foods (scrambled eggs & meat), etc."

Rudolph

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"I really liked the spaces, they matched the vibe of the city."

Seyedeh from United Kingdom

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4-star hotel on Piazza Santa Maria Novella, 5 minutes from Florence's Duomo

Location & Accessibility

Hotel Rosso23 sits on Piazza Santa Maria Novella, a 5-minute walk from both Florence Cathedral and Santa Maria Novella Train Station. Guests arrive directly from the airport via the tram terminus located 100 meters from the hotel. The property provides on-site valet parking for 49 euros per 24 hours and shares an entrance with Garibaldi Blu Hotel.

Rooms & Design

The hotel offers 42 rooms with a red and grey colour scheme, private bathrooms, satellite TV, minibar, and air conditioning. Certain rooms provide direct views of the square, and some superior double rooms include a balcony overlooking Piazza Santa Maria Novella. The building itself contains an original 14th-century fresco on the first floor and grand staircases with wooden floors.

Dining & Complimentary Offers

A daily buffet breakfast is included and offers scrambled eggs, sausages, fruits, cereals, yogurts, cheeses, cold meats, pastries, and made-to-order cappuccinos. Guests receive complimentary welcome drinks on arrival and free bottled water in the room each day. The hotel operates a snack bar and a bar open until midnight serving wine and champagne.

Services & Facilities

The 24-hour front desk provides personalized concierge services, including booking museum tours and dinner reservations on short notice. The hotel accommodates pets and features a dedicated smoking courtyard for guests. A room service, an elevator, and facilities for disabled guests are available, along with free city maps provided at check-in.

Family & Business Amenities

Family rooms are offered, and housekeeping leaves candy on pillows each night for younger guests. The property is suited for business travelers with free Wi-Fi, a lift, and a quiet lobby with seating areas for work. Accessibility to the train station and tram makes the hotel practical for professionals arriving by rail.

Highlights

Location: 5 min walk from Duomo and Santa Maria Novella station

Rooms: 42 rooms, some with balcony overlooking Piazza Santa Maria Novella

Dining: Buffet breakfast with made-to-order cappuccinos

Services: 24-hour front desk, concierge, valet parking

Amenities: Pets allowed, family rooms, bar open until midnight

Bonus: Complimentary welcome drinks and city maps

“Location is a huge asset, especially arriving by train; the station's mere steps away. The hotel's modern medieval decor struck me as both unique and well-executed. It stands out for its effortless access and memorable atmosphere.”

Grace WhitmanContent & Editorial Director at Familyhotels

Choose from a variety of room types

Choose from a wide variety of rooms designed for families, including double rooms, family suites, and rooms with breakfast included

Single Room
2 persons
110 sq. feet
1 Single bed
Air conditioning
Heating
room details
Superior Double Room
2 persons
175 sq. feet
1 Queen-size bed
Air conditioning
Bathtub
room details
Classic Double Room
2 persons
175 sq. feet
1 Queen-size bed
Air conditioning
Heating
room details

Show all rooms

Availability and pricing for your selected dates

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Facilities

Each family-friendly hotel provides top-notch amenities for an unforgettable stay with your loved ones

Facilities: Great

8.8/10Review score

General

Non-smoking rooms
Wi-Fi
Car park
Safe deposit box
24-hour reception
Pets allowed
Rooms/ Facilities for disabled
Lift

Services

Paid airport shuttle
Valet parking
Room service
Welcome drink
Happy hour

Dining

Snack bar
Bar/ Lounge area

Children

Cots

Room features

Air conditioning
Heating
Mini-bar

Self-catering

Electric kettle

Media

Flat-screen TV

Hotel Rosso23 - Wtb Hotels Location

Piazza Santa Maria Novella 21, Florence, 50123

City landmarks

Museum

Le Gallerie Degli Uffizi

3000 ft

Bridge

Ponte Vecchio

2400 ft

Church

Cathedral of Santa Maria del Fiore

2100 ft

Museum

Galleria dell'Accademia

3300 ft

Square

Piazzale Michelangelo

1.4 mi

Square

Piazza della Signoria

2900 ft

Museum

Palazzo Vecchio

2900 ft

Market

Mercato Centrale

2100 ft

Landmark

The Boboli Gardens

4700 ft

Church

Basilica of Santa Croce

5100 ft

Museum

Pitti Palace

3600 ft

Museum

Bargello National Museum

3200 ft

Museum

San Marco Museum

3700 ft

Museum

Museo Galileo

3300 ft

Church

Church and Museum of Orsanmichele

2300 ft

Museum

Leonardo Interactive Museum

3000 ft

Nearby

Square

Piazza del Duomo

1900 ft

Landmark

Campanile di Giotto

1900 ft

Church

Basilica of Santa Maria Novella

600 ft

Museum

Medici Chapel

1400 ft

Museum

Museum of Opera of Saint Maria of Fiore

1900 ft

Church

Battistero di San Giovanni

1600 ft

Square

Piazza della Repubblica

1800 ft

Museum

Riccardi Medici Palace

2000 ft

Museum

Museo di Palazzo Davanzati

1900 ft

Museum

Strozzi Palace

1300 ft

Restaurants

Vincanto Ristorante

400 ft

Piazza di Santa Maria Novella 29 Rosso

Il Grillo

300 ft

Piazza di Santa Maria Novella 32r

Verdoliva Trattoria Toscana

100 ft

Piazza di Santa Maria Novella 25R

Chianineria Trattoria dall'Oste

1500 ft

Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze

Trattoria al Trebbio

300 ft

Via delle Belle Donne 49r

Ristorante Alla Griglia

400 ft

Via Dei Banchi 25/R Via dei Banchi 25R

Restaurante Il Latini

1100 ft

Via Dei Palchetti 6/r

Cicalone

300 ft

Via Delle Belle Donne 43 R

Trattoria Za Za

1900 ft

26r Piazza del Mercato Centrale

Ristorante Palazzo Gaddi

600 ft

Via del Giglio 11

Caffe Santa Maria Novella

400 ft

Via della Scala 1/r

Explore Florence

Local Highlights

Basilica of Santa Maria Novella

2 minutes' walk

A stunning church with intricate frescoes, renowned for its beautiful architecture and historical significance.

Ponte Vecchio

9-minute walk

Florence's iconic bridge lined with shops, offering picturesque views and rich history dating back to the 14th century.

Galleria degli Uffizi

11-minute walk

One of the most important art museums globally, featuring works by Botticelli, Michelangelo, and da Vinci.

Cathedral of Santa Maria del Fiore

8-minute walk

This architectural marvel is known for its magnificent dome and stunning stained glass, symbolizing Florence's cultural heritage.

Bike Rentals

5 minutes' walk

Enjoy cycling through Florence's historic streets. Rentals are available at nearby shops for all ages and skill levels.

Piazzale Michelangelo

25-minute walk

A scenic viewpoint perfect for relaxation and photography, offering panoramic views of Florence's skyline and landmarks.

Il Grillo

2 minutes' walk

A cozy spot serving traditional Italian dishes with a contemporary twist and a welcoming atmosphere.

Chianineria Trattoria dall'Oste

6-minute walk

Famous for its Florentine steak and rustic décor, offering an authentic taste of Tuscan cuisine in a vibrant setting.

Teatro della Pergola

15 minutes' walk

An exquisite theater featuring operas and theatrical performances, with a rich history and beautiful interiors.

Jazz Club Firenze

10 minutes' walk

A lively venue hosting regular jazz nights, combining great music with a relaxed vibe, ideal for a night out.

Tips on navigating the city

City Centre
Florence 3 min · 700 ft
Airports
Peretola (FLR) 11 min · 4.2 mi
Galileo Galilei (PSA) 122 min · 50.2 mi
Train
Florence Santa Maria Novella Railway Station 5 min · 1400 ft
Bus
Bus stop 3 min · 700 ft

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Property information and rules

Check-in

from 14:00-23:59

Check-out

until 12 pm

Internet

Wireless internet is available in the entire hotel for free.

Breakfast

A buffet breakfast is served at affordable prices.

Pets

Pets are allowed on request.

Languages

English, Spanish, Italian

Year renovated:

2009

Number of floors:

Number of rooms:

Family-focused reviews and ratings

Read feedback from other families who have stayed to ensure you make the right choice.

Review summary

Based on recent reviews

Hotel Rosso23 enjoys a prime location near the train station, making it easy to explore Florence's attractions. Many guests appreciate the spacious rooms, some offering pleasant views of the piazza and the nightlife. The interiors are often described as unique, with distinctive design elements, while breakfast receives positive feedback for its variety; some guests, however, have found certain rooms to be on the smaller side.

Review score

Based on 4 verified reviews

7.8 /10

Very good

100%

Recommend

Location

9.7/10

Staff

9.4/10

Free Wi-Fi

8.0/10

Value for money

8.5/10

Pros

Perfect location

Good breakfast

Helpful staff

Cons

Small rooms

Joseph from Canada

Single

Superior Double Room

3 nights in October 2025

Reviewed: January 09, 2026

9.3/10

fantastic central stay

convenient location friendly staff spacious room varied breakfast

i found the location convenient, right in the heart of everything. the staff were always friendly (they even helped me with directions!). my room was quite spacious with a good view of the piazza. breakfast had a lot of options including mimosas, a nice touch.

the shower in my room was a bit small for my liking.

Dining

9/10

the breakfast buffet offered a wide variety of choices, including mimosas. i noticed fresh fruit, pastries, and hot items were available daily. the quality of the food was consistently good, and the area was well-kept.

Service

10/10

the staff were cordial and professional. they helped make dinner reservations. i observed them assisting other guests with travel arrangements. they were always happy to answer questions.

Location

9/10

the hotel is located very centrally in the city (close to the train station). it is within easy walking distance to many attractions. the immediate area has plenty of restaurants and shops.

0 Helpful

Mason from United States

Single

Single Room

3 nights in November 2025

Reviewed: January 05, 2026

6/10

small hotel rooms weak breakfast

the room was decent in size location was great it was walkable to sights and a few mins from the train station

the hotel rooms were just too small for a place claiming four stars it was hard to move around inside i also found the breakfast to be very weak for the rating

0 Helpful

zoe from united kingdom

Single

superior double room

3 nights in November 2025

Reviewed: December 17, 2025

9/10

excellent stay near the station

train station helpful staff

the location was superb, very close to the train station. i could easily walk to many restaurants and attractions. the staff were helpful with directions, i found this very useful.

0 Helpful

Jennifer from United States

Single

Single Room

3 nights in August 2026

Reviewed: August 28, 2025

7/10