Hotel Rosso23 - Wtb Hotels Florence Interior photoHotel Rosso23 - Wtb Hotels Florence Room photoHotel Rosso23 - Wtb Hotels Florence Exterior photo

Hotel Rosso23 - Wtb Hotels – A Favorite for Families in Florence

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Check rooms and rates
From$111 /night
Check-in
17Jun
Check-out
18Jun
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 21, Florence, 50123
-
Steps from the Cathedral of Santa Maria del Fiore
Great
8.9
9.2
/10
4.3
4.1
/5

Rooms with Modern Comfort

The 42 rooms feature a red, grey, and white color scheme with Egyptian cotton sheets. All include free Wi-Fi, satellite TV, minibar, safe, air conditioning, and a bathroom with hairdryer. Room types range from French Rooms with double beds to Superior Rooms with views of Piazza Santa Maria Novella and the church.

Breakfast and Bar

Guests have access to a breakfast room with checkerboard floors, tufted banquette seating, and wooden tables. The hotel also features a bar. The property shares its breakfast area, lobby, and bar with sister hotel Garibaldi Blu.

Central Florence Location

Hotel Rosso23 occupies a historic building directly on Piazza Santa Maria Novella. It is a 5-minute walk from Florence Santa Maria Novella train station and the Duomo. The Uffizi Gallery is 1 km away, and the hotel is within walking distance of Via Tornabuoni and Via Calzaiuoli shopping streets.

24-Hour Guest Services

The reception is available 24 hours a day with multilingual staff. Services include concierge assistance for tours and transfers, luggage storage, currency exchange, and an affiliated parking garage. The hotel accommodates pets with a welcome kit.

Building and Shared Spaces

The hotel is housed in a noble historical building featuring a distinctive staircase. It shares its entrance, lobby, bar, and breakfast area with Garibaldi Blu. Floor-length grey curtains and red accent pillows characterize the interior design.

“Location is a huge asset, especially arriving by train; the station's mere steps away. The hotel's modern medieval decor struck me as both unique and well-executed. It stands out for its effortless access and memorable atmosphere.”
Hotel logo
Grace WhitmanContent & Editorial Director at Familyhotels

Choose from a variety of room types

Choose from a wide variety of rooms designed for families, including double rooms, family suites, and rooms with breakfast included
  • Single Room
    2 persons
    10 sq. feet
    1 Single bed
    Air conditioning
    Heating
  • Superior Double Room
    2 persons
    16 sq. feet
    1 King-size bed
    Air conditioning
    Bathtub
  • Classic Double Room
    2 persons
    16 sq. feet
    1 King-size bed
    Air conditioning
    Heating
Show all rooms

Availability and pricing for your selected dates

Book your family’s getaway in a snap with up-to-date availability and pricing!
June 2026 - June 2027
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Choose dates to see prices
Check-in/ Check-out

Facilities

Each family-friendly hotel provides top-notch amenities for an unforgettable stay with your loved ones
Facilities: Great
8.8/10Review score

General

  • Non-smoking rooms
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Lift

Guest Parking

  • Electric kettle

Services

  • Paid airport shuttle
  • Valet parking
  • Room service
  • Welcome drink
  • Happy hour

Dining

  • Snack bar
  • Bar/ Lounge area

Children

  • Cots

Room features

  • Air conditioning
  • Heating
  • Mini-bar

Self-catering

  • Electric kettle

Media

  • Flat-screen TV
Show more

Hotel Rosso23 - Wtb Hotels Location

Piazza Santa Maria Novella 21, Florence, 50123
Explore Florence
Local Highlights
  • Top Attractions
  • Activities
  • Dining
  • Entertainment
Basilica of Santa Maria Novella
Basilica of Santa Maria Novella
2 minutes' walk
A stunning church with intricate frescoes, renowned for its beautiful architecture and historical significance.
Ponte Vecchio
Ponte Vecchio
9-minute walk
Florence's iconic bridge lined with shops, offering picturesque views and rich history dating back to the 14th century.
Galleria degli Uffizi
11-minute walk
One of the most important art museums globally, featuring works by Botticelli, Michelangelo, and da Vinci.
Cathedral of Santa Maria del Fiore
Cathedral of Santa Maria del Fiore
8-minute walk
This architectural marvel is known for its magnificent dome and stunning stained glass, symbolizing Florence's cultural heritage.
Bike Rentals
5 minutes' walk
Enjoy cycling through Florence's historic streets. Rentals are available at nearby shops for all ages and skill levels.
Piazzale Michelangelo
Piazzale Michelangelo
25-minute walk
A scenic viewpoint perfect for relaxation and photography, offering panoramic views of Florence's skyline and landmarks.
Il Grillo
2 minutes' walk
A cozy spot serving traditional Italian dishes with a contemporary twist and a welcoming atmosphere.
Chianineria Trattoria dall'Oste
6-minute walk
Famous for its Florentine steak and rustic décor, offering an authentic taste of Tuscan cuisine in a vibrant setting.
Teatro della Pergola
15 minutes' walk
An exquisite theater featuring operas and theatrical performances, with a rich history and beautiful interiors.
Jazz Club Firenze
10 minutes' walk
A lively venue hosting regular jazz nights, combining great music with a relaxed vibe, ideal for a night out.
Tips on navigating the city
  • City Centre
    Florence 3 min  ·  700 ft
  • Airports
    Peretola (FLR) 11 min  ·  4.2 mi
    Galileo Galilei (PSA) 122 min  ·  50.2 mi
  • Train
    Florence Santa Maria Novella Railway Station 5 min  ·  1400 ft
  • Bus
    Bus stop 3 min  ·  700 ft
Get access to exclusive early booking discounts for your family’s upcoming getaway
Book now and enjoy exclusive rates on your family vacation!
Check Rates
Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Guest Parking
Private parking is possible at a location nearby at true.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
A buffet breakfast is served at affordable prices.
Pets
Pets are allowed on request.
Languages
English, Spanish, Italian
Year renovated:
2009
Number of floors:
4
Number of rooms:
42

Family-focused reviews and ratings

Read feedback from other families who have stayed to ensure you make the right choice.
Review summary
Based on recent reviews
Powered by AI
Hotel Rosso23 enjoys a prime location near the train station, making it easy to explore Florence's attractions. Many guests appreciate the spacious rooms, some offering pleasant views of the piazza and the nightlife. The interiors are often described as unique, with distinctive design elements, while breakfast receives positive feedback for its variety; some guests, however, have found certain rooms to be on the smaller side.
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Review score
Based on 714 verified reviews
8.9 /10
Great
91 %
Recommend
Location
9.6/10
Staff
9.4/10
Paid Wi-Fi
5.7/10
Free WiFi
8.5/10
Pros
Perfect location
Good breakfast
Helpful staff
Cons
Small rooms
Guest reviews
based on 714 reviews
8.9/10
based on 1132 reviews
8.9/10
Joseph from Canada
Single
Superior Double Room
3 nights in October 2025
|
Reviewed: January 09, 2026
9.3/10

fantastic central stay

convenient location friendly staff spacious room varied breakfast
i found the location convenient, right in the heart of everything. the staff were always friendly (they even helped me with directions!). my room was quite spacious with a good view of the piazza. breakfast had a lot of options including mimosas, a nice touch.
the shower in my room was a bit small for my liking.
Dining
9/10
the breakfast buffet offered a wide variety of choices, including mimosas. i noticed fresh fruit, pastries, and hot items were available daily. the quality of the food was consistently good, and the area was well-kept.
Service
10/10
the staff were cordial and professional. they helped make dinner reservations. i observed them assisting other guests with travel arrangements. they were always happy to answer questions.
Location
9/10
the hotel is located very centrally in the city (close to the train station). it is within easy walking distance to many attractions. the immediate area has plenty of restaurants and shops.
0 Helpful
|
Show less
Mason from United States
Single
Single Room
3 nights in November 2025
|
Reviewed: January 05, 2026
6/10
small hotel rooms weak breakfast
the room was decent in size location was great it was walkable to sights and a few mins from the train station
the hotel rooms were just too small for a place claiming four stars it was hard to move around inside i also found the breakfast to be very weak for the rating
0 Helpful
zoe from united kingdom
Single
superior double room
3 nights in November 2025
|
Reviewed: December 17, 2025
9/10

excellent stay near the station

train station helpful staff
the location was superb, very close to the train station. i could easily walk to many restaurants and attractions. the staff were helpful with directions, i found this very useful.
0 Helpful
Jennifer from United States
Single
Single Room
3 nights in August 2025
|
Reviewed: August 28, 2025
7/10

a decent stay

convenient location train station helpful staff room soundproofing plumbing issue gurgling noise
the location proves to be very convenient. it is within walking distance of the train station. i found the staff quite pleasant and helpful.
the hotel rooms seemed not soundproof at all. i could hear plumbing issues. my sink made strange gurgling noises when water ran nearby.
0 Helpful
FAQs
About Hotel Rosso23 - Wtb Hotels
What is the check-in and check-out policy at Hotel Rosso23 - Wtb Hotels?
Check-in is at 14:00 and check-out is at 12:00.
What are the breakfast options at Hotel Rosso23 - Wtb Hotels?
Breakfast is available for an additional charge of 15 EUR.
What popular nearby attractions can be visited from Hotel Rosso23 - Wtb Hotels?
Nearby attractions include the Duomo (0.5 km), Santa Maria Novella (0.3 km), and the Uffizi Gallery (1 km).
What room amenities are provided at Hotel Rosso23 - Wtb Hotels?
Rooms include a minibar, safe, air conditioning, flat-screen TV, and a hairdryer.
Does Hotel Rosso23 - Wtb Hotels allow pets?
Pets are allowed on request.
How far is Hotel Rosso23 - Wtb Hotels from the nearest train station?
The hotel is located just a 5-minute walk from Santa Maria Novella Train Station.
What dining options are available at Hotel Rosso23 - Wtb Hotels?
The hotel features an on-site bar and lounge area, and nearby dining includes Chianineria Trattoria dall'Oste and Restaurante Il Latini (0.5 km).
What languages are spoken by the staff at Hotel Rosso23 - Wtb Hotels?
The staff speaks multiple languages to accommodate international guests.
How can guests access the internet at Hotel Rosso23 - Wtb Hotels?
Free Wi-Fi is available throughout the hotel.
What type of hotel is Hotel Rosso23 - Wtb Hotels?
It is a 4-star hotel situated in the heart of Florence's historical center.

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Check-in
17Jun
Check-out
18Jun
Rooms and Guests2 Guests, 1 Room