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From111US$ /night
Check-in
11Mar2026Select date
Check-out
12Mar2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 21, Florence, Italy, 50123
-
Steps from the Cathedral of Santa Maria del Fiore
Great
8.8
9.2
/10
4.1
4.1
/5

Rooms with Modern Comfort

The 42 rooms feature a red, grey, and white color scheme with Egyptian cotton sheets. All include free Wi-Fi, satellite TV, minibar, safe, air conditioning, and a bathroom with hairdryer. Room types range from French Rooms with double beds to Superior Rooms with views of Piazza Santa Maria Novella and the church.

Breakfast and Bar

Guests have access to a breakfast room with checkerboard floors, tufted banquette seating, and wooden tables. The hotel also features a bar. The property shares its breakfast area, lobby, and bar with sister hotel Garibaldi Blu.

Central Florence Location

Hotel Rosso23 occupies a historic building directly on Piazza Santa Maria Novella. It is a 5-minute walk from Florence Santa Maria Novella train station and the Duomo. The Uffizi Gallery is 1 km away, and the hotel is within walking distance of Via Tornabuoni and Via Calzaiuoli shopping streets.

24-Hour Guest Services

The reception is available 24 hours a day with multilingual staff. Services include concierge assistance for tours and transfers, luggage storage, currency exchange, and an affiliated parking garage. The hotel accommodates pets with a welcome kit.

Building and Shared Spaces

The hotel is housed in a noble historical building featuring a distinctive staircase. It shares its entrance, lobby, bar, and breakfast area with Garibaldi Blu. Floor-length grey curtains and red accent pillows characterize the interior design.

“Location is a huge asset, especially arriving by train; the station's mere steps away. The hotel's modern medieval decor struck me as both unique and well-executed. It stands out for its effortless access and memorable atmosphere.”
Hotel logo
Grace WhitmanContent & Editorial Director at Familyhotels
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Choose from a variety of room types

Choose from a wide variety of rooms designed for families, including double rooms, family suites, and rooms with breakfast included
Single Room
2 persons
110 sq. feet 
1 Single bed
Shower
Heating
Superior Double Room
2 persons
175 sq. feet 
1 King-size bed
Shower
Heating
Classic Double Room
2 persons
175 sq. feet 
1 King-size bed
Shower
Heating
Economy Double Room
2 persons
140 sq. feet 
1 Double bed
Shower
Heating
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Availability and pricing for your selected dates

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Facilities

Each family-friendly hotel provides top-notch amenities for an unforgettable stay with your loved ones
Facilities: Great
8.8/10Review score

General

  • Non-smoking rooms
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Lift

Guest Parking

  • Electric kettle

Services

  • Paid airport shuttle
  • Valet parking
  • Room service
  • Welcome drink
  • Happy hour

Dining

  • Snack bar
  • Bar/ Lounge area

Children

  • Cots

Room features

  • Air conditioning
  • Heating
  • Mini-bar

Self-catering

  • Electric kettle

Media

  • Flat-screen TV
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Hotel Rosso23 - Wtb Hotels Location

Piazza Santa Maria Novella 21, Florence, Italy, 50123
Map view
Piazza Santa Maria Novella 21, Florence, Italy, 50123
Nearby
Square
Piazza del Duomo
1900 ft
Landmark
Campanile di Giotto
1900 ft
Church
Basilica of Santa Maria Novella
600 ft
Museum
Strozzi Palace
1300 ft
Museum
Riccardi Medici Palace
2000 ft
Museum
Museum of Opera of Saint Maria of Fiore
1900 ft
Church
Battistero di San Giovanni
1600 ft
Square
Piazza della Repubblica
1800 ft
Museum
Medici Chapel
1400 ft
Church
Ognissanti Church
1900 ft
Restaurants
Vincanto Ristorante
400 ft
Piazza di Santa Maria Novella 29 Rosso
Il Grillo
300 ft
Piazza di Santa Maria Novella 32r
Verdoliva Trattoria Toscana
100 ft
Piazza di Santa Maria Novella 25R
Chianineria Trattoria dall'Oste
1500 ft
Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze
Trattoria al Trebbio
300 ft
Via delle Belle Donne 49r
Ristorante Alla Griglia
400 ft
Via Dei Banchi 25/R Via dei Banchi 25R
Restaurante Il Latini
1100 ft
Via Dei Palchetti 6/r
Cicalone
300 ft
Via Delle Belle Donne 43 R
Trattoria Za Za
1900 ft
26r Piazza del Mercato Centrale
Ristorante Palazzo Gaddi
600 ft
Via del Giglio 11
Caffe Santa Maria Novella
400 ft
Via della Scala 1/r
Explore Florence
Local Highlights
Top Attractions
Activities
Dining
Entertainment
Basilica of Santa Maria Novella
Basilica of Santa Maria Novella
2 minutes' walk
A stunning church with intricate frescoes, renowned for its beautiful architecture and historical significance.
Ponte Vecchio
Ponte Vecchio
9-minute walk
Florence's iconic bridge lined with shops, offering picturesque views and rich history dating back to the 14th century.
Galleria degli Uffizi
11-minute walk
One of the most important art museums globally, featuring works by Botticelli, Michelangelo, and da Vinci.
Cathedral of Santa Maria del Fiore
Cathedral of Santa Maria del Fiore
8-minute walk
This architectural marvel is known for its magnificent dome and stunning stained glass, symbolizing Florence's cultural heritage.
Bike Rentals
5 minutes' walk
Enjoy cycling through Florence's historic streets. Rentals are available at nearby shops for all ages and skill levels.
Piazzale Michelangelo
Piazzale Michelangelo
25-minute walk
A scenic viewpoint perfect for relaxation and photography, offering panoramic views of Florence's skyline and landmarks.
Il Grillo
Il Grillo
2 minutes' walk
A cozy spot serving traditional Italian dishes with a contemporary twist and a welcoming atmosphere.
Chianineria Trattoria dall'Oste
Chianineria Trattoria dall'Oste
6-minute walk
Famous for its Florentine steak and rustic décor, offering an authentic taste of Tuscan cuisine in a vibrant setting.
Teatro della Pergola
15 minutes' walk
An exquisite theater featuring operas and theatrical performances, with a rich history and beautiful interiors.
Jazz Club Firenze
10 minutes' walk
A lively venue hosting regular jazz nights, combining great music with a relaxed vibe, ideal for a night out.
Tips on navigating the city
City Centre
Florence3 min  ·  700 ft
Airports
Peretola Airport (FLR)11 min  ·  4.2 mi
Pisa International Airport - Galileo Galilei (PSA)122 min  ·  50.2 mi
Train
Florence Santa Maria Novella Railway Station5 min  ·  1400 ft
Bus
Bus stop3 min  ·  700 ft
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Guest Parking
Private parking is possible at a location nearby at EUR 48 per day.
Internet
Wireless internet is available in for free.
Breakfast
A buffet breakfast is served at affordable prices. 
Pets
Pets are allowed on request.
Languages
English, Spanish, Italian
Year renovated:
2009
Number of floors:
4
Number of rooms:
42

Family-focused reviews and ratings

Read feedback from other families who have stayed to ensure you make the right choice.
Review score
Based on 645 verified reviews
8.9/10
Great
93%
Recommend
Breakfast
9.2/10
Cleanliness
9.1/10
Comfort
9.0/10
Facilities
8.8/10
Free Wi-Fi
9.3/10
Location
9.7/10
Paid Wi-Fi
5.7/10
Staff
9.4/10
Value for money
8.4/10
Pros
Perfect location
Good breakfast
Helpful staff
Cons
Small rooms
Guest reviews
based on 1219 reviews
8.8/10
No reviews yet on our siteUnfortunately, our guests have not yet left any reviews for this hotel, but you can read reviews from Booking.com.
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FAQs
About Hotel Rosso23 - Wtb Hotels
What is the check-in and check-out policy at Hotel Rosso23 - Wtb Hotels?
Check-in is at 14:00 and check-out is at 12:00.
What are the breakfast options at Hotel Rosso23 - Wtb Hotels?
Breakfast is available for an additional charge of 15 EUR.
What popular nearby attractions can be visited from Hotel Rosso23 - Wtb Hotels?
Nearby attractions include the Duomo (0.5 km), Santa Maria Novella (0.3 km), and the Uffizi Gallery (1 km).
What room amenities are provided at Hotel Rosso23 - Wtb Hotels?
Rooms include a minibar, safe, air conditioning, flat-screen TV, and a hairdryer.
Does Hotel Rosso23 - Wtb Hotels allow pets?
Pets are allowed on request.
How far is Hotel Rosso23 - Wtb Hotels from the nearest train station?
The hotel is located just a 5-minute walk from Santa Maria Novella Train Station.
What dining options are available at Hotel Rosso23 - Wtb Hotels?
The hotel features an on-site bar and lounge area, and nearby dining includes Chianineria Trattoria dall'Oste and Restaurante Il Latini (0.5 km).
What languages are spoken by the staff at Hotel Rosso23 - Wtb Hotels?
The staff speaks multiple languages to accommodate international guests.
How can guests access the internet at Hotel Rosso23 - Wtb Hotels?
Free Wi-Fi is available throughout the hotel.
What type of hotel is Hotel Rosso23 - Wtb Hotels?
It is a 4-star hotel situated in the heart of Florence's historical center.

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Rooms and Guests2 Guests, 1 Room