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From111US$ /night
Check-in
09Jan2026Select date
Check-out
10Jan2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 21, Florence, Italy, 50123
-
Steps from the Cathedral of Santa Maria del Fiore
Great
8.8
9.3
/10
4.2
4.1
/5

Rooms with Modern Comfort

The 42 rooms feature a red, grey, and white color scheme with Egyptian cotton sheets. All include free Wi-Fi, satellite TV, minibar, safe, air conditioning, and a bathroom with hairdryer. Room types range from French Rooms with double beds to Superior Rooms with views of Piazza Santa Maria Novella and the church.

Breakfast and Bar

Guests have access to a breakfast room with checkerboard floors, tufted banquette seating, and wooden tables. The hotel also features a bar. The property shares its breakfast area, lobby, and bar with sister hotel Garibaldi Blu.

Central Florence Location

Hotel Rosso23 occupies a historic building directly on Piazza Santa Maria Novella. It is a 5-minute walk from Florence Santa Maria Novella train station and the Duomo. The Uffizi Gallery is 1 km away, and the hotel is within walking distance of Via Tornabuoni and Via Calzaiuoli shopping streets.

24-Hour Guest Services

The reception is available 24 hours a day with multilingual staff. Services include concierge assistance for tours and transfers, luggage storage, currency exchange, and an affiliated parking garage. The hotel accommodates pets with a welcome kit.

Building and Shared Spaces

The hotel is housed in a noble historical building featuring a distinctive staircase. It shares its entrance, lobby, bar, and breakfast area with Garibaldi Blu. Floor-length grey curtains and red accent pillows characterize the interior design.

“Location is a huge asset, especially arriving by train; the station's mere steps away. The hotel's modern medieval decor struck me as both unique and well-executed. It stands out for its effortless access and memorable atmosphere.”
Hotel logo
Grace WhitmanContent & Editorial Director at Familyhotels
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Choose from a variety of room types

Choose from a wide variety of rooms designed for families, including double rooms, family suites, and rooms with breakfast included
Single Room
2 persons
10 m² 
1 Single bed
Shower
Heating
Superior Double Room
2 persons
16 m² 
1 King-size bed
Shower
Heating
Classic Double Room
2 persons
16 m² 
1 King-size bed
Shower
Heating
Economy Double Room
2 persons
13 m² 
1 Double bed
Shower
Heating
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Availability and pricing for your selected dates

Book your family’s getaway in a snap with up-to-date availability and pricing!

Facilities

Each family-friendly hotel provides top-notch amenities for an unforgettable stay with your loved ones

General

  • Non-smoking rooms
  • Free Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Lift

Guest Parking

  • Electric kettle

Services

  • Valet parking
  • Room service
  • Welcome drink
  • Happy hour

Dining

  • Snack bar
  • Bar/ Lounge area

Children

  • Cots

Room features

  • Air conditioning
  • Heating
  • Mini-bar

Self-catering

  • Electric kettle

Media

  • Flat-screen TV
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Location

Piazza Santa Maria Novella 21, Florence, Italy, 50123
Map view
Piazza Santa Maria Novella 21, Florence, Italy, 50123
Nearby
Square
Piazza del Duomo
550 m
Landmark
Campanile di Giotto
550 m
Church
Basilica of Santa Maria Novella
160 m
Museum
Strozzi Palace
370 m
Museum
Riccardi Medici Palace
600 m
Museum
Museum of Opera of Saint Maria of Fiore
570 m
Church
Battistero di San Giovanni
470 m
Square
Piazza della Repubblica
520 m
Museum
Medici Chapel
400 m
Church
Ognissanti Church
560 m
Restaurants
Vincanto Ristorante
100 m
Piazza di Santa Maria Novella 29 Rosso
Il Grillo
90 m
Piazza di Santa Maria Novella 32r
Verdoliva Trattoria Toscana
10 m
Piazza di Santa Maria Novella 25R
Chianineria Trattoria dall'Oste
430 m
Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze
Trattoria al Trebbio
70 m
Via delle Belle Donne 49r
Ristorante Alla Griglia
120 m
Via Dei Banchi 25/R Via dei Banchi 25R
Restaurante Il Latini
310 m
Via Dei Palchetti 6/r
Cicalone
90 m
Via Delle Belle Donne 43 R
Trattoria Za Za
570 m
26r Piazza del Mercato Centrale
Ristorante Palazzo Gaddi
180 m
Via del Giglio 11
Caffe Santa Maria Novella
120 m
Via della Scala 1/r
Explore Florence
Local Highlights
Top Attractions
Activities
Dining
Entertainment
Basilica of Santa Maria Novella
Basilica of Santa Maria Novella
2 minutes' walk
A stunning church with intricate frescoes, renowned for its beautiful architecture and historical significance.
Ponte Vecchio
Ponte Vecchio
9-minute walk
Florence's iconic bridge lined with shops, offering picturesque views and rich history dating back to the 14th century.
Galleria degli Uffizi
11-minute walk
One of the most important art museums globally, featuring works by Botticelli, Michelangelo, and da Vinci.
Cathedral of Santa Maria del Fiore
Cathedral of Santa Maria del Fiore
8-minute walk
This architectural marvel is known for its magnificent dome and stunning stained glass, symbolizing Florence's cultural heritage.
Bike Rentals
5 minutes' walk
Enjoy cycling through Florence's historic streets. Rentals are available at nearby shops for all ages and skill levels.
Piazzale Michelangelo
Piazzale Michelangelo
25-minute walk
A scenic viewpoint perfect for relaxation and photography, offering panoramic views of Florence's skyline and landmarks.
Il Grillo
Il Grillo
2 minutes' walk
A cozy spot serving traditional Italian dishes with a contemporary twist and a welcoming atmosphere.
Chianineria Trattoria dall'Oste
Chianineria Trattoria dall'Oste
6-minute walk
Famous for its Florentine steak and rustic décor, offering an authentic taste of Tuscan cuisine in a vibrant setting.
Teatro della Pergola
15 minutes' walk
An exquisite theater featuring operas and theatrical performances, with a rich history and beautiful interiors.
Jazz Club Firenze
10 minutes' walk
A lively venue hosting regular jazz nights, combining great music with a relaxed vibe, ideal for a night out.
Tips on navigating the city
City Centre
Florence3 min  ·  200 m
Airports
Peretola Airport (FLR)11 min  ·  6.8 km
Pisa International Airport - Galileo Galilei (PSA)122 min  ·  80.8 km
Train
Florence Santa Maria Novella Railway Station5 min  ·  400 m
Bus
Bus stop3 min  ·  200 m
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Check Rates
Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Guest Parking
Private parking is possible at a location nearby at EUR 48 per day.
Internet
is available in for free.
Breakfast
A buffet breakfast is served at affordable prices. 
Pets
Pets are allowed on request.
Languages
English, Spanish, Italian
Year renovated:
2009
Number of floors:
4
Number of rooms:
42
FAQs
About Hotel Rosso23 - Wtb Hotels
What is the check-in and check-out policy at Hotel Rosso23 - Wtb Hotels?
Check-in is at 14:00 and check-out is at 12:00.
Is parking available at Hotel Rosso23 - Wtb Hotels?
Private parking is available nearby for 48 EUR per day, and reservation is not needed.
What are the breakfast options at Hotel Rosso23 - Wtb Hotels?
Breakfast is available for an additional charge of 15 EUR.
What popular nearby attractions can be visited from Hotel Rosso23 - Wtb Hotels?
Nearby attractions include the Duomo (0.5 km), Santa Maria Novella (0.3 km), and the Uffizi Gallery (1 km).
What room amenities are provided at Hotel Rosso23 - Wtb Hotels?
Rooms include a minibar, safe, air conditioning, flat-screen TV, and a hairdryer.
Does Hotel Rosso23 - Wtb Hotels allow pets?
Pets are allowed on request.
How far is Hotel Rosso23 - Wtb Hotels from the nearest train station?
The hotel is located just a 5-minute walk from Santa Maria Novella Train Station.
What dining options are available at Hotel Rosso23 - Wtb Hotels?
The hotel features an on-site bar and lounge area, and nearby dining includes Chianineria Trattoria dall'Oste and Restaurante Il Latini (0.5 km).
What languages are spoken by the staff at Hotel Rosso23 - Wtb Hotels?
The staff speaks multiple languages to accommodate international guests.
How can guests access the internet at Hotel Rosso23 - Wtb Hotels?
Free Wi-Fi is available throughout the hotel.
What type of hotel is Hotel Rosso23 - Wtb Hotels?
It is a 4-star hotel situated in the heart of Florence's historical center.
Are there any wellness amenities at Hotel Rosso23 - Wtb Hotels?
The hotel does not have a spa, but guests can enjoy wellness-related services at nearby locations.

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